Follow MyMM2H on......

Facebook Page Twitter
application-online

Announcement

MM2H Agents Association Second National Workshop 2015
MM2H Centre in collaboration with MM2H Agents Association (MM2HAA) will organize MM2H 2nd National Workshop 2015 on 15th October 2015 (Thursday) at the Multipurpose Hall, Ministry of Tourism and...
Malaysia to focus on niche tourism markets Print E-mail
Monday, 17 November 2008 14:03

LONDON: The Tourism Ministry will focus more on potential niche markets next year to help boost Malaysia's tourism industry, said its minister Datuk Seri Azalina Othman Said.

She said the niche areas included health tourism, ecotourism, Malaysia My Second Home (MM2H) programme and domestic tourism via the Zoom Malaysia programme.

She said the strategy was aimed at increasing the number of tourist arrivals in the country and help generate national income while facing the world economic crisis.

"We will focus on niche markets next year such as conventions, medicaltourism, educationtourism and the MM2H programme. Aggressive promotion is being carried out," she told reporters after visiting Tourism Malaysia's office on Wednesday.

She said the ministry would also concentrate on value-added tourism to ensure tourists who loved scuba diving or extreme sports would return to Malaysia for another round of great experience.

"Some tourists who really enjoy the outdoor activities here will definitely come again. Tourists from Japan and Korea will return to Malaysia as they like to play golf and have a second home here," she said.

Apart from the niche markets, she said Malaysia would also focus on family and budget tourism.

She said the tourism industry generated RM46 billion for the economy last year and was the second largest contributor after manufacturing. - Bernama

 

Source: theStar.com.my



Add this page to your favorite Social Bookmarking websites
 

Currency Converter by Google

Convert   into    

Licensed by

Ministry of Tourism, Malaysia Tourism Malaysia Imegresen Malaysia Malaysia My Second Home

Member of

SME International